Customer Centric Marketing for Business with Dan MacInnis

Webinar 3

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 25 Jun 2020 05:36:07 +0000

Last session bringing all the information together.

Webinar 2: How to market your business during this challenging COVID environment

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 19 Jun 2020 05:55:37 +0000

This is the 2nd in our series and explores the following:
Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell
Step 4. Digital connector: How to immediately increase the impact of your digital presence.

Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.

Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth.
To download the slide deck or video of this webinar head here: https://marketing-for-small-business.teachable.com

Webinar 1. Marketing During the COVID

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 19 Jun 2020 05:12:14 +0000

This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:https://marketing-for-small-business.teachable.com/p/marketing-during-the-coronavirus/

Connect - How to use Data and Experience Marketing to Create Lifetime Customers

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 18 Mar 2015 21:37:45 +0000

Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super.

To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com

Follow on Twitter: #connectcx

Happy Customers Everywhere with Bernd Schmitt

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 12 Mar 2015 08:39:32 +0000

Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business.

To learn more about Bernd visit his website MeetSchmitt

To buy the book go to Amazon

The Marketing Performance Blueprint with Paul Roetzer

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 11 Feb 2015 01:12:41 +0000

Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses.

His website is pr20/20.com and you will find a link to his book and great resources here.

Being Customer Centric

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 02 Jan 2015 19:50:56 +0000

I was interviewed about building a customer centric marketing approach some time ago and have decided to share with you 10 minutes of key highlights. Today having a customer centric approach to your marketing is not a nice to have, it is a must have.

Here is a You Tube Video Webinar about being customer centric Dan did for Axient.

Custora customer centric software with Jordan Elkind

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 18 Aug 2014 23:19:53 +0000

Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers to create more compelling, relevant marketing touchpoints for their customer's journey. The result is more profitable customers and less customers at risk of ending their journey.

Jordan's insights are a must listen for any business as we all scramble to create the customer connection that brands like Esty, Threadless or Redballoon enjoy as a client of Custora.

Custora website

Custora University

Jordan's email jordan@custora.com

Brand Discovery Process -Interview with Jon Pietz from Brandxco

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 21 May 2014 02:30:43 +0000

Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customers, is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position.

Jon's process is aimed at understanding:

You:

What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like?

Your sales cycle:

Your process, your sticking points, why you win, who they try and attract as ideal customers

Competitors:

Who are they, what makes them different, where do they compete

Ideal customers

Identify up to 12 awesome customers

Score your customers for certain factors, need, values, referral opportunity, growth, etc

What is driving their behaviour: from life and work that you provide

Where do they get their information: social, magazines,

What are the common, beliefs, values, fears: The psychology behind why they buy from you.

Jon turns the tables on me and asks me about my process and my ideal client.

Books Jon referred to:

Tom Asacker The business of Belief

Ted Talk by Tom

Simon Sinek Start with Why

Marty Neumeir - Liquid Agency The brand Gap

Chip and Dan Heath - Made to Stick Switch

Jeanne Bliss - I love you more than my dog

Brandxco

The Customer Culture Imperative - Interview with Dr Linden Brown

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 17 Apr 2014 23:02:59 +0000

It has been a long time in the making but I am so delighted that The Customer Culture Imperative is now on the shelves. I had the pleasure of interviewing Dr Linden Brown from MarketCulture on the new book he has co-written with his son Chris Brown about creating a customer centric culture. What makes this book different from others like Peter Fader's and experts on customer centricity is that it is backed up by research proving the relationship between 7 key customer centric behaviours and business growth.

Please enjoy this interview with Dr Linden Brown.

Tilt: Shifting Your Strategy From Products to Customers

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 22 Nov 2013 04:25:42 +0000

Niraj Dawar is a Professor at the Ivey Business School and with a wealth of corporate experience as an expert marketing strategist. Niraj has wrote one of the most important books I have read as a customer centric marketer this year. Tilt: Shifting Your Strategy From Products to Customers.

Key strategic questions that I earmarked in reading Tilt by Niraj Dawar are as follows:

1. Why do your customers choose you? Make sure it is not table stakes.

2. What business are you in? What business do your customers think you are in? How have they defined you? The answer you give to this question is predictive of how you see your business strategy

3. How is profitability measured? By customer or by volume?

4. Where do you spend most of your effort and energy? – on the service or product you sell or on understanding your customers and consistently delivering value to them by asking one fundamental question: What else do our customers need?

“Today manufactures can replicate the looks and feel of an innovative product and print it to market for a fraction of the price, in a fraction of the time it use to take. Even Nike and HP manufacture their products in Asia.” Tilt pg 178

5. How can we take what we know about our customers and provide value in different ways.

Niraj gives a indepth interview with me around the reason he wrote Tilt, the difference between upstream and downstream strategies and what it was like to present the book to the Canadian president!

More information:

strategytilt.com

Blog

My article on Tilt

The Customer Centric Blueprint with Doug Leather

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 07 Oct 2013 07:27:41 +0000

Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation.

Doug talks of how to create a sustainable competitive advantage, enlighted leadership and cultural orientation around the customer using examples including:

Amazon

Zappos

Apple

How to create a customer centric organisation using the REAP Customer Centric Organisational Blueprint

Contact details:

www.reapconsulting.com

Bernadette Jiwa - Latest Story:The Fortune Cookie Principle Principle

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 20 Aug 2013 08:59:02 +0000

Bernadette is a great story teller and discoverer. She works with businesses to uncover brand stories. We buy

how brands make us feel, brands that resonate with our beliefs and stand for something. Bernadette in her new book, The Fortune Cookie Principle: The 20 Keys to Great brand stories and why your business needs one,helps us learn about purpose, people, personal and perception are important aspects in shaping brand perception. Today more than ever before, with more choice we are looking for those brands that have a purpose and align with our values.

Bernadette references some companies doing it right:

Method

Chobani yoghurt

Warmer Parker Glassware

Resources and ideas:

Visit Bernadette's site The Story of Telling for more great tips on how to create your brand story.

Bernadette's Blog

We Are Huddle interview with MD, Dr Melis Senova

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 29 Jul 2013 23:11:07 +0000

Melis is an inspiring human centric strategist specialising service design. As the MD of wearehuddle.com, Melis is in the innovative space of working with CEOs of bluechip companies, in helping them discover ways to do meaningful work.

Companies are seeking new frameworks to create a way to navigate decision making and challenges that they are facing. One of these problem is the customer value they provide.Using an understanding of the customers and the organisational world, wearehuddle help create a path where this can be more in sync.

Using the framework of design, Melis leads her team in working with companies address strategic questions that challenges the way they create value. In my interview with Melis, we talk about the fliperoo a communication tool that her team use and the enabling role that wearehuddle play in delivering a human experience.

Resources:

wearehuddle

Blog

Smart Customers Stupid Customers Interview with An Author Bruce Kasanoff

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 24 Jul 2013 05:16:33 +0000

Bruce Kasanoff is a speaker, author and business strategist who helps companies profit from disruptive forces, rather than fall victim to them and the co-writer of Smart Customers, Stupid Companies.

Bruce helps companies understand what comes next, and how they can leapfrog their competitors. His entire career has focused on helping companies leverage emerging technologies to better grow revenues and serve their customers. Bruce with co-author Michael Hinshaw have asserted that our tolerance to mistakes by companies we engage in is reducing. We now have more information before we engage with them. Companies are still slow to recognise this and so rather than leverage the same disruptive forces like:

Social Influence

Persvasive Memory

Digita Senors and

the Physical web

Companies are not keeping pace with our need to have a better experience with them. Well most anyway.

A Bain & Company research study showed that while 80% of managers thought their firm was providing a superior customer experience, only 8% of those firms' customers agreed.Now that seems stupid.

Bruce and I have a very interesting chat about the new landscape with customers and technology calling the shots.

Resources:

Bruce's website Now Possible

SmartCustomers website

Tristan White on creating awesome company culture

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 02 Jul 2013 03:24:06 +0000

Tristan White is the manager of The Physio Co. He has become a big advocate, thoughtleader and key note speaker on creating a great corporate culture. Tristan shares why he created a vision, values and the purpose of his business and how it changed how he grew his business.

The Physio Co was ranked by BRW at No. 5 on it’s annual list of Australia’s 50 Best Places to Work. Learn from Tristan some best practices of how to create that vision for everyone to rally around and how to embed those values into your business to create a culture.

Resources
Tristan's White Blog

The Physio Co

What's it like to work at The Physio Co

Bryony Thomas - Watertight Marketing Book

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 25 Jun 2013 10:13:58 +0000

Bryony Thomas is an experienced strategic marketer that really gets it. I absolutely love her new book Watertight Marketing. It is a practical approach to getting the fundermentals right when creating a strategic approach to marketing.

Bryony's book is all around getting the fundermentals right so that as an small business owner you can build a strategy approach to their marketing so that works and continues to work over time. By reading this book you can ensure that you are not throwing your precious marketing dollars down the drain.

By auditing your existing business model, you can ensure that you can keep the customers you have!

Watertight Marketing talks of:

Your Taps: Ways of generating interest in your offer.

Your Funnels: The tools and techniques you use to channel that interest and move people through to trying you out.

Your Bucket: Those things that come together to keep your customers your customers.

As Bryony discusses there is no point turning on a tap if the bucket you are using is leaky, you need to have a watertight bucket to start with.

Resources:

Download your free chapter here

Buy the book here (I highly recommend it)

Bryony Website

Bryony on Facebook

Creating Brand Energy with Cath Sutherland

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 20 Jun 2013 11:02:29 +0000

I came across Cath's Sutherland's book Creating Brand Energy while I was researching branding online. Cath's approach really resonated with me. I even re-did my Brand Energy Blueprint. What makes you choose one company over another is becoming harder. Online we can all look the same. To differentiate our brand we need to stand for something. We need to have a greater cause and back it up with a value-set.

Conscious Business, Cath's business works with businesses that want their brand to be more than a logo. Those who are interested in creating a physical and energic entity. It is a conscious and deliberate decision making platform that shapes how you make choices and this builds your brand reputation.

More Resources:

The book

Website

5 Steps to building your brand energy

The Shift with Jagan Nemani

Dan MacInnis - Small Business Customer Centric Marketing — Sun, 16 Jun 2013 22:09:54 +0000

Jagan Nemani is an innovation-focused executive who believes in developing innovative solutions to deliver a best-in-class customer experience. He has more than 14 years of experience encompassing product, process and business model innovations. His experience encompasses the software, telecom, semiconductor, insurance, cleantech and government procurement industries.

Jagan Nemani has written a great book called The Shift: Innovation That Disrupts Markets, Topples Giants, and Makes You #1 that focuses on a nine variables companies can use to manage the customer experience and innovate. This framework provides some great insights into the landscape we need to manage to ensure that our product or service has a compelling value proposition.

Join with me as I talk with Jagan about the research, the framework and learnings.

Mark Joyner Interview about Simpleology

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 13 Jun 2013 08:16:15 +0000

Mark Joyner is an author and software developer who has run and sold several business start ups. His software Simpleology is designed to make us more productive. What I love about Mark, is his philosophy. He takes a holistic approach to business and his software Simpleology has this baked into it. When we all have to "get stuff done", it is so nice to do it with fun at the centre. The software talks of Habit Bombs to change your behaviour, HIME's (High Impact Minimal Effort) as an approach and has great videos of how to use the tools effectively. Simpleology is free with modules in development that will assist business manage financials and business growth and a help us take a better approach to keeping high energy with diet and health practices.

Resources:

Simpleology

The Irresistible Offer

The Great Formula

The worst case scenario - The business survival guide

Integration Marketing

Jeanne Bliss - Customer Experience Expert

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 11 Jun 2013 03:12:48 +0000

Jeanne Bliss is a guru in customer experience. Customer Bliss her website is packed full of great ideas and tools to help your business because more customer centric. Jeanne's book I love you more than your dog identifies 5 key decisions to make your business a beloved company. You know that sort of company that you tell your friends about. (threadless, zappos, moo, zipcar, modcloth, freshbooks, netflix, lands end, aussie farmers, grill'd, lorna jane, gapingvoid, mailchimp, nudie, incase). These companies:

Reveal who they are and aren't and make decisions on that basis

They decide to believe their customers and employees and trust underpins their actions

They have clarity of purpose and know how they support customers. They deliver on that promise.

They are real and authentic. They have a personality and the collective employees can shine through.

They decide to be there and operationally commit to creating a reliable customer experience

They say sorry when they get it wrong because mistakes happen

Resources

Customer Bliss Website

Jeanne's Blog

Rick Harris UK customer design expert

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 06 Jun 2013 20:43:47 +0000

Rick Harris is the managing director of the UK based design agency CustomerFaithful. A veteran in the customer experience space Rick has assisted many organisations identify what drives the beliefs and behaviours of their customers. Rick's Lifeline approach has been used in such industries as healthcare, transport, housing and leisure as he assists industries achieve their commerical goals while staying true to their customer needs and inspiring their employees.

Join Me as I chat with Rick.

Resources:

CustomerFaithful

The Customer Rules

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 30 May 2013 21:11:51 +0000

Lee Cockerell has spent his career working for some of the best players in hospitality including, Hitlon, Marriot and Disney.He now consults around the world to businesses on customer service. In this interview with me Lee shares some of those old fashion values that our mum's taught us and why the little things are really the big things in delivering a sensational service. What would mum do? might just be the first question we should be asking.

Humanise with Maddie Grant

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 22 May 2013 02:09:42 +0000

Maddie Grant and Jamie Notter have written a book called Humanise - How People Centric organizations succeed in a social world. Maddie is a well-known blogger and partner in a successful social media consulting firm working with associations and non-profits, SocialFish, and she spent some time with me on this podcast. We discussed how organisations are becoming more engaged with social media and this is creating an environment of transparency. We now want understand the company from the inside out. We want to connect on a deeper and more human level. We explore this changing landscape. What it means to business and the larger community.

Resources:

Book

Humanise

Test your organisation

Kristin Zhivago starts with Customer Insight

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 07 May 2013 21:46:47 +0000

Kristin Zhivago started as a teacher like me but when she finished her teaching degree there was little in the
way of positions. Lucky for us she invested her time in sales and marketing and has spent her career seeking out customer insights by interviewing customers for organisations. Kristin is the author of the RoadMap to Revenue, How to sell the way your customers want to buy. I recently interviewed Kristen about her journey and asked her about the trends she is seeing in selling, about best practice questions when interviewing, the role of persona's and how the buyer journey has changed.

Kristin's website

The Design Thinker - Arne van Oosterom

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 06 May 2013 20:57:59 +0000

Arne van Oosterom is the founder of the Design Thinkers Group and now the Design Thinkers Academy. DesignThinkers is one of the leading 'design driven' Innovation Agencies helping organizations around the world making the transition from being strictly product orientated and sales driven, towards being service orientated and human centered.

I really enjoyed talking with Arne. He gave insights into how companies have a great challenge on their hands as small nible companies compete on a global stage. Arne talks about the importance of design and how it is being reintroduced into companies like SAP and how the youth of today are looking for personal development rather than a 30 year career at one company. Arne explains how we are moving from product dominant logic to service dominant logic. Design thinking is a mindset and The is Service Design a book that Arne also contributed to introduces this service design thinking which is a valuable resource for all businesses to embrace. Learn about the "airsandwich" and how if you want to change the world service design might just be your calling.

Resources:

Design Thinkers Tools

Design Thinkers

Design Thinkers Academy

Buyer Personna App with Vann Morris from MLTCreative

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 03 Apr 2013 01:07:28 +0000

Buyer Persona's are an attempt to get inside the heads of our ideal customers and understand their motivations, influencers and decision making criteria. My chat with Vann Morris from MLTCreative a B2B marketing consulting agency explains how to use this app to shed some great insights into creating buyer personna's and to create a great interview list of questions to build this view of the customer.

Resources

MLTCreative Resource Center

Buyer Persona App

Adele Revella Interview from the Buyer Persona Institute

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 26 Mar 2013 01:01:41 +0000

Adele Revella has built the Buyer Persona Institute to revolutionise the way we use buyer persona's in marketing. Rather than creating a buyer persona's to market to, Adele's approach called the Five Rings of Insight is based on creating insight through a research so that rather than presuming what is behind our ideal buyer's decision to buy from us or not, we know!

These steps include:

1. Priority Initiative- what problem are they trying to solve?

2. Success Factors - What outcome would be desirable in their words?

3. Pre-conceived Barriers - What is the bad news we need to hear about our solution or competitors offerings?

4. Buying Process - Who is involved and when?

5. Decision Criteria - How is the offering evaluated?

Adele shares some great insights how focusing on the buyer persona makes decisions can have a profound affect informing strategies for persuasive messaging, content marketing, product or solution launches, campaigns and sales alignment.

Resources:

The Buyer Persona Manifesto

The Buyer Persona Institute

Chris Risdon "the Journeyman Interview"

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 22 Mar 2013 11:22:33 +0000

Chris Risdon is a thought-leader in the customer experience and service design space.Chris has been designing digital products and services since 1996. He specializes in user experience strategy, information architecture and communication and interaction design. I was so delighted to interview Chris after following his work at AdaptivePath where he is described as follows:

"Chris's journeyman path has helped shape his belief that an interdisciplinary approach to design enables people to have compelling and useful experiences with the products and services around them."

This methodology was so interesting to me as a customer centric marketer, that I just had to speak with Chris.

Chris's discusses experience mapping, customer touch points and how this methodology is evolving as a way to test a companies value proposition and culture about becoming customer focused.

Resources:

Chris website

Chris's Slideshare

Andrew Davis Interview around his book Brandscaping

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 05 Mar 2013 00:42:45 +0000

Andrew is such a talent. His career has taken him from local television to The Today Show. He's worked for
The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. For over a decade Andrew acted as the Chief Strategy Officer at Tippingpoint Labs, where he rallied his team to lead the charge to change the way publishers think and how brands market their products. Today, Andrew travels the world sharing his innovative ideas as a speaker, consultant and guest lecturer. Andrew's concepts in his book Brandscaping help reshape the way you think, enabling you to navigate the overwhelming and sometimes confusing digital landscape.

Brandscaping is about leveraging the relationships that make sense to your audience and creating content, services and products that give you partnerships to new audiences and position your brand in a way that no other marketing medium can. Andrew gives us lots of rich examples of small and large businesses that have taken on board this collaboration approach to creating a brand identity that really resonates.

Lynn Hunsaker interview on Customer Experience

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 15 Feb 2013 20:55:52 +0000

Lynn Hunsaker is runs a consultancy called Clearaction.biz where she helps organizations build enterprise-wide customer-centricity and ownership of customer experience innovation to live the brand promise and maximize customer profitability.

Lynn shares with us insights she has gained over the last 20 years of being an expert in customer experience and highlights some best practices of how we can develop customer centric behaviours. As a well known thought leader in the customer experience space, I felt humbled to have Lynn on the show.

Links:

Clearaction.biz

Bill Self Interview about Customer 3D A new dimension for customers Book

Dan MacInnis - Small Business Customer Centric Marketing — Sat, 09 Feb 2013 21:42:45 +0000

Bill Self has questioned the idea of what it means to be truly customer centric over the last 20 years? He has now created a book, philosophy and a community based on of having a customer centric mindset. His approach not only encourages you to think about how make the customer the centre of your business model but why you can't afford not to adopt this belief. Well, I for one bought into this customercentricity some time ago, but after listening to Bill hopefully you will too. Bill's new book Customer3D gives some great examples of the evolution of customer service and how every business manager can start to join this revolution that begins and ends with customers!

Links

Customer3D knowledge centre

Blog

The Book

Paul Roetzer Interview on his Book the Marketing Agency Blueprint

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 04 Feb 2013 22:25:16 +0000

Paul spent some time chatting with me about his new book The Marketing Agency Blueprint. Paul is one of those people you just know is going to change the agency industry, infact he already is! A visionary, passionate, innovator and super sharp. Rarely do I get the honour to meet someone that is so authentic and has a life cause that I believe in.

From identifying key attributes of marketing agencies (nimble, tech savvy, measurement geekiness, open and collaborative) to new services and packages (consulting, training, publishning and software) Paul gives us gold in this interview. For any agency, marketer or small business it is must listen content.

Links:

Ted Talk mentioned

Google Research - Zero moment of Truth

Marketingscore

John DiJulius Interview on Creating A Customer Centric Culture

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 15 Jan 2013 21:46:05 +0000

John DiJulius is an international consultant and best selling author of two books. Works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, PwC, Cheesecake Factory, Progressive Insurance, Harley Davidson, State Farm, Chick-fil-A and many more.

I spent some time with John discussing how he discovered his passion for creating awesome customer experiences and how we can leverage his knowledge and best practices as small businesses.

Visit John's site and learn more about how to make your small business the stand out choice for your customers by developing a customer experience that no one can replicate.

How to Organise and Operate a Small Business In Australia

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 27 Mar 2012 23:30:42 +0000

John English has successfully created and managed a number of small businesses of his own and has introduced entrepreneurship programs in several Australian Universities. He is the professor at the University of Tasmania, a Certified Practicing Accountant and consultant to small business and government. John's latest book,How to Organise and Operate a Small Business in Australia gives some great insights and a systematic approach to setting your business up for success. In this interview John shares some of those insights.

You can contact John on his email at:Jack.English@utas.edu.au

Claudia Bowman - McIntosh & Bowman Cheesemongers

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 08 Mar 2012 11:59:06 +0000

Claudia Bowman has a love for all things cheese. She has taken her passion and her serious education in the skill of making cheese to create McIntosh & Bowman Cheesemonger that focuses on cheese events, education and appreciation events. Just recently Claudia launched Ask The Cheese Monger App to cater for the volume of emails she receives from people's cheese questions. The app now has over 30,000 downloads and plans are to adapt it into a Anroid version.

Listen as Claudia shares her small business journey so far. If Australia's cheese trend is to follow America, Claudia is going to be even busier in the coming years.

The True Brand ToolKit, An Interview with Author Michael Neaylon

Dan MacInnis - Small Business Customer Centric Marketing — Sun, 12 Feb 2012 00:20:51 +0000

It was my pleasure to interview Michael Neaylon Author of the True Brand Toolkit. This interview gives the small business owner some great insights into branding and some great resources.

Visit Michael's website at: www.mcme.com.au or purchase the book here.

Marketing Insights Around Being A Customer Centric Business

Dan MacInnis - Small Business Customer Centric Marketing — Sat, 04 Feb 2012 21:36:30 +0000

Recently I was interviewed by a journalist and I made a recording. It is all about building a customer centric company. I go through the steps to create a customer centric company.

Here is a flip book that explains the outlines some key steps in building your business

The Simple Marketing System is the process I use to help small businesses make better marketing decisions

Hugh Macfarlane CEO from Math Marketing gives us great insights about sales and marketing

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 08 Sep 2011 03:56:19 +0000

Hugh Macfarlane runs MathMarketing. Math Marketing provides sales and marketing consulting to businesses across Australia and around the world. A keynote speaker and author of The Leaky Funnel, Hugh provides some great insights that small businesses can leverage.

He speaks about the customer buying path. How to ask the right questions about which buyers to focus on? How to improve your sales and marketing process and some great free resources on the Math Marketing website to start you on your way.

Customer Touch-Point A Chance To Make Our Break Your Brand

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 05 Sep 2011 01:56:39 +0000

Today I went to drop my Honda off at a Honda Service Centre for a service. I wanted to share with you my experience so you can see the importance of customer service and that customer touch points give you the opportunity to build your brand or jeopardize it.

The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion but so many businesses stuff it up.

Website Review with Expert Strategic Digital Marketer Cameron Madill from Pixelspoke

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 29 Jul 2011 21:01:53 +0000

Do you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance.

Cameron Madill from Pixelspoke has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy.

Cam helps Bec consider the following:

Website domain name and the asset of key words and age

301 redirect - redirecting domains.

Don't make the customer think!

Listen as Cam reveals other best practices and tips about how to improve Bec's website which you take and apply to your own website.

Link: www.usertesting.com

Linda Hailey, expert small business consultant

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 25 Jul 2011 07:08:05 +0000

Linda is a down-to-earth business consultant that really understands small businesses.

Linda is also author of two books:

Kickstart Marketing - The no nonsense system for boosting your business

Your Business, Your Future - How to predict and harness growth

As well as her books she is a presenter and a small business expert on Kochie's Business Builders. Clearly Linda knows her stuff. She shares her valuable marketing and business tips on this weeks show!

Visit her website for some great downloadable tools and tips. at www.lindahailey.com.au

Motivating Mum - Great forum for mums in business

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 19 Jul 2011 03:00:48 +0000

Ali Price is a great inspiration. She has looked at the needs of mums who want to look after kids and work. When you start a business, the whole process is very daunting, and when you are isolated at home with no real network, the process can be even harder. Motivatingmum.com which was started by Ali in the UK and now in Australia provides that network, resources and soundingboard that is so valuable to mums in business.

To find out more about Motivating Mum

Website: www.motivatingmum.com

E-mail: alli (at) motivatingmum (dot) com

Twitter: @motivatingmum

Facebook: Facebook Business Page

Linkedin: http://www.linkedin.com/in/motivatingmum

Internet Marketer and Entreprenuer James Shramko

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 28 Jun 2011 10:14:35 +0000

James Shramko is a skilled internet marketer, a really creative strategic thinker and entrepreneur. What impresses me about James, is he is continually learning and solving customer problems and using this knowledge to creative great internet products. Couple this with his authentic and thought leading persona, and this makes a a must listen interview for your small business.

In this interview he shares with us his journey and transition into internet marketing, his product creation strategy.

Links to James

Internet Marketing Speed

Traffic Grab

Superfastwebsites

James recommends:

Dr. Eliyahu M. Goldratt The Goal

Peter Drucker The Effective Executive

Jay Abraham - Getting everything you can out of all you've got

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Bloomtools Director Tracey Voyce shares why her toolbox is ideal for small businesses building an online presence

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 27 May 2011 10:00:05 +0000

Tracey Voyce is a director of Bloomtools. Bloomtools is a toolbox approach to small business marketing that combines a Website Design and Development, Search Engine Optimisation, Customer Relationship Management and Database functionality. I interviewed Tracey and she shares how Bloomtools helps small businesses with their online presence.

For more information visit: www.bloomtools.com

Who's up next on my podcast:

Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community.

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Susan Gunelius Marketing Author, Speaker and Expert

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 26 May 2011 12:02:10 +0000

Susan Gunelius is a well know author with 8 marketing books to her name. She has a great track record and 20 years of Marketing experience. The CEO of keysplash Creative, Susan shares with us some great marketing tips around social media marketing, branding and online marketing for the small business owner.

Her latest books include: 30 Minute Social Media Marketing and Content Marketing for Dummies

Her website

Keysplash Creative

Who's up next on my podcast:

Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community and then Tracey Voyce the Director from Bloomtools. Tracey will explain the benefits of having a web tools that not only create a great website but can manage your online marketing.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes.

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The dynamic marketer Amanda Falconer from the Sydney Business Centre

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 13 May 2011 03:06:16 +0000

Amanda Falconer is my guest this week and shares the insight she has on working with small businesses on their marketing.

To get some more of Amanda:

That awesome 10 minute video: http://sydneysmallbusinesscentre.com/small-business-marketing-demystified

Website: www.sydneybusinesscentre.com

Blog:http://www.thesilverbulletforsmallbusiness.com/

Next Marketing Intensive Workshop: http://sydneysmallbusinesscentre.com/small-business-marketing-workshop

Who's up next on my podcast:

Our next guest is Leona Watson from the Cheeky Food Group and will explain how she has built her small successful business.

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'+msg+'

Guest Lorrie Thomas Web Marketing Therapist

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 10 May 2011 09:37:02 +0000

The Marketing Therapist Lorrie Thomas joins me in this show. Lorrie uses her diagnostic techniques to help businesses make better decisions.

She takes us through how she interviews her clients to find out

Who you are?

What you do?

Who do you serve?

Why are we building website? Visit my blog for the article I wrote about key take aways from the interview.www.daniellemacinnis.com

Who's up next on my podcast:

Our next guest is Amanda Falconer from Sydney Small Business Centre. She has a great process, workshops and video that helps the small business owner understand marketing - worth watching

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!30 sec Video on how to rate in itunes.

Guest Lee Hopkins Social Media Expert

Dan MacInnis - Small Business Customer Centric Marketing — Mon, 09 May 2011 02:57:58 +0000

My guest this week is Lee Hopkins, Australia's social media expert. Lee,(in his charismatic engaging manner) shares with us great insights around social media, what tools to choose and how a small business can start to leverage these tools to have a conversation with their customers.

To get some more of Lee visit:

Lee's Blog

Lee's Web

Who's up next on my podcast:

Our next guest is Lorrie Thomas - Web Marketing Therapy Lorrie is a Marketing Therapist and know that we will all benefit from her extensive online marketing knowledge.

Amanda Falconer from Sydney Small Business Centre. She has a great process, workshops and video that helps the small business owner understand marketing - worth watching

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us

Guest Eric Tsai from Design Damage - Business Coach and Internet Marketing Strategist

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 06 May 2011 10:49:13 +0000

This interview with Eric Tsai will give small business owners some great insights around identifying your ideal customers, how to use the internet in a strategic way and leverage all the online tools. A key take away for me was to understand the buyer psychology and reverse engineer the customer buying process.

To find Eric, visit his website at www.designdamage.com. Love some of Eric's popular articles and his interview with Guy Kawasaki interview are must views!

Thanks Eric for a great interview and some really valuable insights. Dan

Who's up next on my podcast.

Our next guest is Lee Hopkins - the Social Media Expert in Australia

Lorrie Thomas - Web Marketing Therapy Lorrie is a Marketing Therapist and know that we will all benefit from her extensive online marketing knowledge.

Amanda Falconer from Sydney Small Business Centre. She has a great process, workshops and video that helps the small business owner understand marketing - worth watching

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes.

Are you doing the wrong work as small business.

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 29 Apr 2011 05:30:29 +0000

This show looks at the E-Myth Revisited Book as a soundboard for looking at my business and the tweaking the business model. For small businesses it is about asking yourself, "is what I working on the most important work I should be doing?"

Here is my article on the E-Myth from my blog.

Up coming guests

Eric Tsai - Design Damage - We are going to talk with Eric about cracking the code of internet marketing

Lorrie Thomas - Web Marketing Therapy Lorrie is a Marketing Therapist and know that we will all benefit from her extensive online marketing knowledge.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us

An Interview with Digital Marketing Expert and Founder of PixelSpoke, Cameron Madill

Dan MacInnis - Small Business Customer Centric Marketing — Fri, 15 Apr 2011 11:13:39 +0000

Every now and again you get the chance to meet someone really special. Cameron is one of those people. I call him a"the humble digital marketing thought leader". Cameron shares with us some key considerations about creating an effective digital marketing strategy, and an awesome brand and team.

He generously shares his process for developing a website and his "human focused design" is truly cutting edge.

Show Notes:

Customer test for your marketing material- for a web, brochure,service page (marketing materials)

Take a - red pen and circle all the I, Me, Us, We Our, Company Name

Then take a green pen and the circle all the - You, Your. You want this to be 60% be GREEN.

How did you go? Love to know!

Tip and tools. (Synotac)

Readability Test

Chet Holmes

Tech Tip: Google Voice (US) Google Voice (AUS)

Visit Cameron Madill at pixelspoke.com

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!

Low Cost Marketing Tools for Small Business

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 14 Apr 2011 13:12:27 +0000

This is a talk I did with the Glen Eira Women Business Group around Low cost apps.

Here are the:

1. Slides

2. PDF of apps discussed

3. How too videos discussed.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us

Build Your Small Business From the Inside Out

Dan MacInnis - Small Business Customer Centric Marketing — Thu, 14 Apr 2011 03:37:37 +0000

This show is about how important it is to know yourself before you build your brand or your marketing strategy. It is based around an article I had published in the Australian Businesswomen's Network online magazine in April.

Here is the snap shot:

Look at the values that you live your life by and ask yourself: Are you using these in your business? Are you being true to your inner core beliefs? If so, how can you action these even more fully so they make a real different to your staff and customers everyday?

Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business should start with you. It has to. Understanding you and your values and then building your business from that core base. It is these attributes that inevitably shape your brand.

For my full article visit my blog.

If you loved this episode please let us know and review us on Itunes! We so appreciate it!

www.macinnismarketing.com.au

Make Them Click Interview with Mark Garner

Dan MacInnis - Small Business Customer Centric Marketing — Tue, 05 Apr 2011 03:14:00 +0000

This week I interviewed Mark Garner from MakeThemClick on to chat about websites and the marketing strategy around making them work for your small business. Mark gives some great tips to consider when designing your next website and how to improve conversion rates online.

To find out more about Mark visit his website at Makethemclick.com.au

The Simple Marketing System Interview

Dan MacInnis - Small Business Customer Centric Marketing — Wed, 30 Mar 2011 02:36:04 +0000

I was interviewed this week by Daniel Alcorn who has a blog radio show for small business. Love to know what you think!

Also here is a link to the Small Business 70 Key Marketing Apps doc I talk about and my latest Small Business Marketing Tips Book.

Download The Simple Marketing System map

Download The Simple Marketing System Template

To register for my free Marketing Seminar that explains how to use some of these applications click here!

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