Dan MacInnis' Podcast - Marketing Advice for Small Businesses

John English has successfully created and managed a number of small businesses of his own and has introduced entrepreneurship programs in several Australian Universities. He is the professor at the University of Tasmania, a Certified Practicing Accountant and consultant to small business and government. John's latest book,How to Organise and Operate a Small Business in Australia gives some great insights and a systematic approach to setting your business up for success. In this interview John shares some of those insights.

You can contact John on his email at:Jack.English@utas.edu.au

Claudia Bowman has a love for all things cheese. She has taken her passion and her serious education in the skill of making cheese to create McIntosh & Bowman Cheesemonger that focuses on cheese events, education and appreciation events. Just recently Claudia launched Ask The Cheese Monger App to cater for the volume of emails she receives from people's cheese questions. The app now has over 30,000 downloads and plans are to adapt it into a Anroid version.

Listen as Claudia shares her small business journey so far. If Australia's cheese trend is to follow America, Claudia is going to be even busier in the coming years.

It was my pleasure to interview Michael Neaylon Author of the True Brand Toolkit. This interview gives the small business owner some great insights into branding and some great resources.

Visit Michael's website at: www.mcme.com.au or purchase the book here.

Recently I was interviewed by a journalist and I made a recording. It is all about building a customer centric company. I go through the steps to create a customer centric company. 

Here is a flip book that explains the outlines some key steps in building your business

The Simple Marketing System is the process I use to help small businesses make better marketing decisions

Hugh Macfarlane runs MathMarketing. Math Marketing provides sales and marketing consulting to businesses across Australia and around the world. A keynote speaker and author of The Leaky Funnel, Hugh provides some great insights that small businesses can leverage.

He speaks about the customer buying path. How to ask the right questions about which buyers to focus on? How to improve your sales and marketing process and some great free resources on the Math Marketing website to start you on your way.

Today I went to drop my Honda off at a Honda Service Centre for a service. I wanted to share with you my experience so you can see the importance of customer service and that customer touch points give you the opportunity to build your brand or jeopardize it.

The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion but so many businesses stuff it up.

Do you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance.

Cameron Madill from Synotac has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy.

Cam helps Bec consider the following:

Website domain name and the asset of key words and age

301 redirect - redirecting domains.

Don't make the customer think!

Listen as Cam reveals other best practices and tips about how to improve Bec's website which you take and  apply to your own website.

Link: www.usertesting.com

Linda is a down-to-earth business consultant that really understands small businesses. 

Linda is also author of two books:

• Kickstart Marketing - The no nonsense system for boosting your business
• Your Business, Your Future - How to predict and harness growth

As well as her books she is a presenter and a small business expert on Kochie's Business Builders. Clearly Linda knows her stuff. She shares her valuable marketing and business tips on this weeks show!

Visit her website for some great downloadable tools and tips. at www.lindahailey.com.au

Ali Price is a great inspiration. She has looked at the needs of mums who want to look after kids and work. When you start a business, the whole process is very daunting, and when you are isolated at home with no real network, the process can be even harder. Motivatingmum.com which was started by Ali in the UK and now in Australia provides that network, resources and soundingboard that is so valuable to mums in business.

To find out more about Motivating Mum

Website: www.motivatingmum.com

E-mail: alli (at) motivatingmum (dot) com

Twitter: @motivatingmum

Facebook: Facebook Business Page

Linkedin: http://www.linkedin.com/in/motivatingmum 

James Shramko is a skilled internet marketer, a really creative strategic thinker and entrepreneur. What impresses me about James, is he is continually learning and solving customer problems and using this knowledge to creative great internet products. Couple this with his authentic and thought leading persona, and this makes a a must listen interview for your small business.

In this interview he shares with us his journey and transition into internet marketing, his product creation strategy.

Links to James

Internet Marketing Speed

Traffic Grab

Superfastwebsites

James recommends:

Dr. Eliyahu M. Goldratt The Goal

Peter Drucker The Effective Executive 

Jay Abraham - Getting everything you can out of all you've got

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

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