Dan MacInnis' Podcast - Marketing Advice for Small Businesses

Hugh Macfarlane runs MathMarketing. Math Marketing provides sales and marketing consulting to businesses across Australia and around the world. A keynote speaker and author of The Leaky Funnel, Hugh provides some great insights that small businesses can leverage.

He speaks about the customer buying path. How to ask the right questions about which buyers to focus on? How to improve your sales and marketing process and some great free resources on the Math Marketing website to start you on your way.

Today I went to drop my Honda off at a Honda Service Centre for a service. I wanted to share with you my experience so you can see the importance of customer service and that customer touch points give you the opportunity to build your brand or jeopardize it.

The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion but so many businesses stuff it up.

Do you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance.

Cameron Madill from Synotac has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy.

Cam helps Bec consider the following:

Website domain name and the asset of key words and age

301 redirect - redirecting domains.

Don't make the customer think!

Listen as Cam reveals other best practices and tips about how to improve Bec's website which you take and  apply to your own website.

Link: www.usertesting.com

Linda is a down-to-earth business consultant that really understands small businesses. 

Linda is also author of two books:

• Kickstart Marketing - The no nonsense system for boosting your business
• Your Business, Your Future - How to predict and harness growth

As well as her books she is a presenter and a small business expert on Kochie's Business Builders. Clearly Linda knows her stuff. She shares her valuable marketing and business tips on this weeks show!

Visit her website for some great downloadable tools and tips. at www.lindahailey.com.au

Ali Price is a great inspiration. She has looked at the needs of mums who want to look after kids and work. When you start a business, the whole process is very daunting, and when you are isolated at home with no real network, the process can be even harder. Motivatingmum.com which was started by Ali in the UK and now in Australia provides that network, resources and soundingboard that is so valuable to mums in business.

To find out more about Motivating Mum

Website: www.motivatingmum.com

E-mail: alli (at) motivatingmum (dot) com

Twitter: @motivatingmum

Facebook: Facebook Business Page

Linkedin: http://www.linkedin.com/in/motivatingmum 

James Shramko is a skilled internet marketer, a really creative strategic thinker and entrepreneur. What impresses me about James, is he is continually learning and solving customer problems and using this knowledge to creative great internet products. Couple this with his authentic and thought leading persona, and this makes a a must listen interview for your small business.

In this interview he shares with us his journey and transition into internet marketing, his product creation strategy.

Links to James

Internet Marketing Speed

Traffic Grab

Superfastwebsites

James recommends:

Dr. Eliyahu M. Goldratt The Goal

Peter Drucker The Effective Executive 

Jay Abraham - Getting everything you can out of all you've got

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

 Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us                

Jason Sadler from the innovative company I wear your shirt has come up with a great way to market products using social media tools. Listen to Jason as he explains this clever concept and pricing model that has seen him give real value to businesses who have embraced the concept.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

 Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us                

Tracey Voyce is a director of Bloomtools. Bloomtools is a toolbox approach to small business marketing that combines a Website Design and Development, Search Engine Optimisation, Customer Relationship Management and Database functionality. I interviewed Tracey and she shares how Bloomtools helps small businesses with their online presence.

For more information visit: www.bloomtools.com

Who's up next on my podcast:

Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

 Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us                

Susan Gunelius is a well know author with 8 marketing books to her name. She has a great track record and 20 years of Marketing experience. The CEO of keysplash Creative, Susan shares with us some great marketing tips around social media marketing, branding and online marketing for the small business owner.

Her latest books include: 30 Minute Social Media Marketing and Content Marketing for Dummies

Her website

Keysplash Creative

Who's up next on my podcast:

Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community and then  Tracey Voyce the Director from Bloomtools. Tracey will explain the benefits of having a web tools that not only create a great website but can manage your online marketing.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

 Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us                

Amanda Falconer is my guest this week and shares the insight she has on working with small businesses on their marketing. 

To get some more of Amanda:

That awesome 10 minute video: http://sydneysmallbusinesscentre.com/small-business-marketing-demystified

Website: www.sydneybusinesscentre.com

Blog:http://www.thesilverbulletforsmallbusiness.com/

Next Marketing Intensive Workshop: http://sydneysmallbusinesscentre.com/small-business-marketing-workshop

Who's up next on my podcast:

Our next guest is Leona Watson from the Cheeky Food Group and will explain how she has built her small successful business.

Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.

Are you in the Beauty Business and need marketing assistance?

Visit me at Beautybizmarketing.com.au

WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.

 Ready to have a simple marketing and sales system? Learn from the experts?

Connect with us                

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