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Episode 9 - Designing your brand - 4 Key steps
July 16, 2009 03:17 AM PDT
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This is based on the blog by the same namehttp://macinnismarketing.wordpress.com/2009/07/15/designing-your-brand-4-steps-for-a-small-business-to-follow/

Episode 8 - Cease the opportunity with the convergence of communication and conversational tools
July 16, 2009 03:02 AM PDT
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A Podcast based on the blog about how to use social media.
http://macinnismarketing.wordpress.com/2009/07/16/cease-the-opportunity-with-convergence-of-communication-and-conversational-tools/

Episode 7. Why blog as a small business
July 09, 2009 03:38 AM PDT
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This episode gives you some of the reasons why I and other small business marketers blog and hopefully provides some food for thought as to why you should consider blogging.

Episode 6. 5 reasons why your content strategy is your most important marketing tool as a SMB
June 27, 2009 09:07 PM PDT
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This episode is all about why your content marketing strategy is so important as a small business. See my blog for a detailed article on the subject at: http://macinnismarketing.wordpress.com/2009/06/28/5-reasons-why-your-content-strategy-is-the-most-important-marketing-tool-as-a-smb/

Episode 5. 5 ways to build your marketing kit
June 25, 2009 11:02 PM PDT
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This is a podcast that relates to a blog I did on quick and affordable tools that small business need to start their marketing. View it at http://macinnismarketing.wordpress.com/2009/06/26/5-key-steps-to-building-your-marketing-toolkit/

Episode 4 Marketing Objectives
Clean
June 19, 2009 03:24 PM PDT
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This is a overview of how you would set up your marketing plan objectives. Please view with this file. http://www.screencast.com/t/f4F0Kq73cn9

Episode 3. CRM - and how it intersects with social media
Clean
June 19, 2009 09:14 AM PDT
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No one seems to be talking about it, but surely it is the next step. The intersection between social media and CRM tools. How do we leverage the conversation we are now having with the customer and the use of our customer relationship management engine? You can listen to this and view my blog for more links and details.
http://macinnismarketing.wordpress.com/2009/06/16/crm-and-how-it-intersects-with-social-media-the-next-step/

5 things to consider before podcasting
Clean
June 19, 2009 09:05 AM PDT
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Great tips for small businesses wanting to podcast. Read with my blog http://macinnismarketing.wordpress.com/2009/06/15/5-things-to-consider-before-podcasting-as-a-small-business/

7 best marketing internet tips for a small business
Clean
June 19, 2009 08:36 AM PDT
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Great advice for small businesses who want to have a web presence. Visit my blog for an article on this topic.
http://macinnismarketing.wordpress.com/2009/06/19/7-best-small-business-marketing-internet-tips/