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Dan MacInnis' Podcast - Marketing Advice for Small BusinessesMarketing tips for small businesses from the best marketers in the world (well, that Dan could ask). |
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Hugh Macfarlane CEO from Math Marketing gives us great insights about sales and marketing
September 07, 2011 06:53 PM PDT
Hugh Macfarlane runs MathMarketing. Math Marketing provides sales and marketing consulting to businesses across Australia and around the world. A keynote speaker and author of The Leaky Funnel, Hugh provides some great insights that small businesses can leverage. He speaks about the customer buying path. How to ask the right questions about which buyers to focus on? How to improve your sales and marketing process and some great free resources on the Math Marketing website to start you on your way. Customer Touch-Point A Chance To Make Our Break Your Brand
September 04, 2011 06:36 PM PDT
Today I went to drop my Honda off at a Honda Service Centre for a service. I wanted to share with you my experience so you can see the importance of customer service and that customer touch points give you the opportunity to build your brand or jeopardize it. The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion but so many businesses stuff it up. Website Review with Expert Strategic Digital Marketer Cameron Madill from Synotac
July 28, 2011 06:00 PM PDT
Do you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance. Cameron Madill from Synotac has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy. Cam helps Bec consider the following: Website domain name and the asset of key words and age 301 redirect - redirecting domains. Don't make the customer think! Listen as Cam reveals other best practices and tips about how to improve Bec's website which you take and apply to your own website. Link: www.usertesting.com Linda Hailey, expert small business consultant
July 22, 2011 06:51 PM PDT
Linda is a down-to-earth business consultant that really understands small businesses. Linda is also author of two books:
As well as her books she is a presenter and a small business expert on Kochie's Business Builders. Clearly Linda knows her stuff. She shares her valuable marketing and business tips on this weeks show! Visit her website for some great downloadable tools and tips. at www.lindahailey.com.au Motivating Mum - Great forum for mums in business
July 18, 2011 05:48 PM PDT
Ali Price is a great inspiration. She has looked at the needs of mums who want to look after kids and work. When you start a business, the whole process is very daunting, and when you are isolated at home with no real network, the process can be even harder. Motivatingmum.com which was started by Ali in the UK and now in Australia provides that network, resources and soundingboard that is so valuable to mums in business. To find out more about Motivating Mum Website: www.motivatingmum.com E-mail: alli (at) motivatingmum (dot) com Twitter: @motivatingmum Facebook: Facebook Business Page Linkedin: http://www.linkedin.com/in/motivatingmum Internet Marketer and Entreprenuer James Shramko
June 27, 2011 07:01 PM PDT
James Shramko is a skilled internet marketer, a really creative strategic thinker and entrepreneur. What impresses me about James, is he is continually learning and solving customer problems and using this knowledge to creative great internet products. Couple this with his authentic and thought leading persona, and this makes a a must listen interview for your small business. In this interview he shares with us his journey and transition into internet marketing, his product creation strategy. Links to James James recommends: Dr. Eliyahu M. Goldratt The Goal Peter Drucker The Effective Executive Jay Abraham - Getting everything you can out of all you've got
Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes.
Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE. Ready to have a simple marketing and sales system? Learn from the experts? Connect with us
June 06, 2011 09:00 PM PDT
Jason Sadler from the innovative company I wear your shirt has come up with a great way to market products using social media tools. Listen to Jason as he explains this clever concept and pricing model that has seen him give real value to businesses who have embraced the concept. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes.
Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE. Ready to have a simple marketing and sales system? Learn from the experts? Connect with us
May 26, 2011 05:56 AM PDT
Tracey Voyce is a director of Bloomtools. Bloomtools is a toolbox approach to small business marketing that combines a Website Design and Development, Search Engine Optimisation, Customer Relationship Management and Database functionality. I interviewed Tracey and she shares how Bloomtools helps small businesses with their online presence. For more information visit: www.bloomtools.com Who's up next on my podcast: Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes.
Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE. Ready to have a simple marketing and sales system? Learn from the experts? Connect with us
May 25, 2011 02:34 PM PDT
Susan Gunelius is a well know author with 8 marketing books to her name. She has a great track record and 20 years of Marketing experience. The CEO of keysplash Creative, Susan shares with us some great marketing tips around social media marketing, branding and online marketing for the small business owner.
Her latest books include: 30 Minute Social Media Marketing and Content Marketing for Dummies Who's up next on my podcast: Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community and then Tracey Voyce the Director from Bloomtools. Tracey will explain the benefits of having a web tools that not only create a great website but can manage your online marketing. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes. Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE. Ready to have a simple marketing and sales system? Learn from the experts? Connect with us
May 12, 2011 06:26 PM PDT
To get some more of Amanda: That awesome 10 minute video: http://sydneysmallbusinesscentre.com/small-business-marketing-demystified Website: www.sydneybusinesscentre.com Blog:http://www.thesilverbulletforsmallbusiness.com/ Next Marketing Intensive Workshop: http://sydneysmallbusinesscentre.com/small-business-marketing-workshop
Who's up next on my podcast: Our next guest is Leona Watson from the Cheeky Food Group and will explain how she has built her small successful business. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes. Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE. Ready to have a simple marketing and sales system? Learn from the experts? Connect with us
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Podcast SummaryGreat marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
About Dan MacInnis - Marketing Guru for Small BusinessesHi. I'm Danielle MacInnis, the owner of MacInnis Marketing and the editor of this podcast. My strength has always been to think like a customer. Even as a little kid I has always shown deep empathy for others. Now I use this customer insight to help small businesses create practical marketing strategies that work. My secret sauce is simple. Using this customer centric approach and my 20 years experience in sales and marketing, I take what is in your head, add my expertise to create a system to assist you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love! This podcast hopes to give small businesses, like you, some great information to make your business more successful at sales and marketing! Thanks for visiting!
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